Blog

Ok, so this post is not strictly about Web 2.0. In fact, it's more likely about Web 3.0 .... it's about when the web truly upgrades to a new version - portable internet After using and testing the iPhone in its' factory release format, we decided that the iPhone will redefine the Internet and Web 2.0 Apps as we currently know them. So we decided to Jailbreak an iPhone to see what else might be instore for the future. And rest assured there's plenty in store! Here's how you can Jailbreak your iPhone for some added functionality.

SHIFT Interactive is a Web design agency in Sydney Australia. We can engage your users through our services. These are:

• Web Design Sydney
• Content Management Systems CMS Sydney Australia
• eCommerce
  
• Web 2.0 Sydney Australia
• Animated Flash Games and Banners
• Internet Marketing Sydney Australia
• Viral Marketing Sydney Australia
• Search Engine Optimisation SEO Sydney Australia

Contact us for more details

SHIFT Interactive is a Web 2.0 design agency in Sydney Australia. We specialise in harnessing what the Version 2 web technology provides including:

• Viral marketing Sydney Australia
• Flash Games Sydney Australia
• Corporate Blogging Sydney Australia
• Viral Video Campaigns Sydney Australia
• Web 2.0 Sydney Australia
• Social Media Sydney Australia
• Social Networking Sydney Australia

Sydney Australia Google Top Ten results will make a big difference to your traffic and your bottom line. Engage in a Search Engine Optimisation SEO campaign to achieve this.

What is involved in reaching the top ten in Google in Australia?

The process is an intricate one, and involves various steps. Here at SHIFT Interactive, we are specialists in the Australian market, and have been actively engaged in SEO in Australia for ten years. We have developed sophisticated software which allows us to analyse your website and your competitors' websites, to determine the best and most effective strategy for Search Engine success. Organic search results will have much greater impact in the longterm than will engaging in a Google Adwords campaign. Rather than paying for each click (which is what happens when you use Google Adwords), you pay to reach Google Top Ten, then all your traffic is free.

SEO Sydney

Check this link for SEO Sydney tips for a few basics.

What is Google Page Rank Australia?

Other references that will help you include this page on:
Google Page Rank

Web 2.0 has lots of potential. Here's a good example of the video web 2.0 convergence which is increasing in use on a daily basis. Kinda like youTube, but you can cue up a list of videos, which will then loop eternally, until you set up another playlist. You can also integrate the camera on your computer to host your own show, or upload your own videos...we like this tool, for sure!! And then you can embed it back on your website. Here's our channel using 'Web 2.0' as a our theme:

SHIFT Interactive, an online Web 2.0 company based in Sydney Australia have just engaged a super new product for injecting some viral marketing flavour into your online campaign.  VideoLove is a viral video marketing tool which allows you to load your video onto 20 video sites.

Look at it as a way of video blogging - a way to easily spread a video across 20 networks.  Think of all of those social media networks hungrily waiting for your videos...!

Web 2.0 logo designs make use of bright colours, user-friendly fonts and reflections. They're nice to look at, and user-friendly. Social networking, social media sites all use nice candy-coloured graphics .

Viral marketing and viral advertising refer to marketing techniques that use social media and social networks to produce increases in brand awareness and product sales through digital viral processes, analogous to the spread of pathological and computer viruses.

It can be word-of-mouth delivered or enhanced by the network effects of the Internet.  Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily.  Viral promotions may take the form of video clips, corporate blogging, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. 

Using Viral Marketing can be an incredibly powerful technique to increase exposure for your company. The term was coined by a Harvard Business School professor, Jeffrey Rayport, in an article for Fast Company called "The Virus of Marketing" in December 1996.

The very nature of the internet actually encourages viral marketing techniques - eyegrabbing graphics and animations, and animations will engage a user with your Viral.

And the fact that everything is connected on the web, one corporate blog post, one photo, video or article can spread like a virus.  SO, if you create a campaign targeted to this specific end, your virus can become a very positive thing for your company!

Create something like a Flash Game to engage your user and encourage them to play again and again, then forward that game to their friends, and you've created your viral campaign, something that spreads through the veins of the communication paths of the internet.

Some Typical examples of Viral Marketing avenues and techniques:

+ Social Media channels, such as DIGG, Mixx, and Reddit
+ Social Network sites, such as mySpace, Facebook, LinkedIn
+ Viral Flash Games
+ Email Campaigns
+ Advertising Campaigns and games
+ Interactive Multimedia campaigns, using SMS, Telephony and Internet

These are all classic Web 2.0 techniques - every effective campaign will harness all the potential of the Web 2.0 world.

Flock started the Web 2.0 browser craze with many social networking tools built directly into the core of the browser. A new release of Firefox 3 on tuesday, has spurred another download frenzy across the Web, with downloads at nearly a million already. Now, 3rd party developers are leading the way on Firefox, with a rise in handy Web 2.0 style-addons being up uploaded onto the Firefox site Some of my favourites:

Shareaholic

offers an easy way to submit the sites you're browsing straight to Facebook, del.icio.us, Digg, Friendfeed, Google Reader, pownce, Stumbleupon and Twitter, as well as using the cool Bzzster 'Email to a friend' Web 2.0 App.

Clipmarks

gives you the tools to create your own online scrapbook from the websites that you browse.

PicLens

is one of my new favourites. Not strictly Web 2.0 (although it uses Web 2.0 APIs), this tool is very handy none-the-less!

Scribefire

is a great way to manage your blog. >