Doing so will 'provide advertisers with the option of targeting either all members in the community or advertising only on the profile of the influencer, thereby targeting the entire community,' explains Google. Who says you can't buy friendship!
Blog
Google, Social Media Monitoring and new advertising streams
Friday, April 09, 2010
Google has just published a patent application for Network Node Ad Targeting, in which Google hatches plans for identifying the most influential of a circle of friends and providing this 'influencer' with 'financial incentives from advertisers in exchange for permission to display advertisements on the member's [social network] profile'.
Doing so will 'provide advertisers with the option of targeting either all members in the community or advertising only on the profile of the influencer, thereby targeting the entire community,' explains Google. Who says you can't buy friendship!
Doing so will 'provide advertisers with the option of targeting either all members in the community or advertising only on the profile of the influencer, thereby targeting the entire community,' explains Google. Who says you can't buy friendship!
Comments
Post has no comments.