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Search engines play a key role in bringing traffic to your site.

For this reason, it is a key consideration to take into account how a search engine views your page when it crawls your site.

Some helpful hints include:

• Use varying style.
• Lose the corporate speak. 
• Be yourself. 
• Make it a conversation. 
• Make your point up front. 
• Don't use jargon. 
• Use shorter text, or, as E.B. White would say, 'omit needless words'. 
• Break up text using headers, sub headers, bulleted lists, and other text breaking devices. 
• Stress benefits before features (unless it is a tech-heavy product).

On the tech side, ensure keywords have pride of place in your articles. Do this by:

1. Ensuring that you have keywords in your page title
2. Ensuring that you have keywords in your h1 tags
3. Ensuring that you have keywords in the first paragraph of your article
4. Ensuring that you have keywords peppered throughout the article
5. Small sentences and paragraphs with common words make writing flow easily.