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We chat to Bruce Clay about the future of SEO, Google and Social Networks.
Bruce Clay runs one of the largest SEO companies in the world today.
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Here we chat to Rand Fishkin, SEO Moz founder, about the future of Google, Social Media and Social Networking
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Some casual searching on Google Insights gave this interesting fact. The number of people searching for the term “social networking sites” is really starting to take off.

Take a look at this graph from Google.

That is an exciting graph. In the last year it appears that has doubled. And in the last two years that amount of searches have more than quadrupled.

Not only is this happening for searches for Web 2.0 companies but for buyouts of smaller Web 2.0 companies as well.

For example just a week ago twitter, a microblogging website, with no income, got an offer for $500 million and turned it down.

Additionally businesses seem to be getting more and more interested in social networking for their business. This article from the August Newsweek shows businesses how they can have social marketing being a marketing tool.

The increasing traffic, high values, and personal and business importance are just going to prove that Web 2.0 is here to stay.

Google has just published a patent application for Network Node Ad Targeting, in which Google hatches plans for identifying the most influential of a circle of friends and providing this 'influencer' with 'financial incentives from advertisers in exchange for permission to display advertisements on the member's [social network] profile'.

Doing so will 'provide advertisers with the option of targeting either all members in the community or advertising only on the profile of the influencer, thereby targeting the entire community,' explains Google. Who says you can't buy friendship!

Sydney Australia Google Top Ten results will make a big difference to your traffic and your bottom line. Engage in a Search Engine Optimisation SEO campaign to achieve this.

What is involved in reaching the top ten in Google in Australia?

The process is an intricate one, and involves various steps. Here at SHIFT Interactive, we are specialists in the Australian market, and have been actively engaged in SEO in Australia for ten years. We have developed sophisticated software which allows us to analyse your website and your competitors' websites, to determine the best and most effective strategy for Search Engine success. Organic search results will have much greater impact in the longterm than will engaging in a Google Adwords campaign. Rather than paying for each click (which is what happens when you use Google Adwords), you pay to reach Google Top Ten, then all your traffic is free.

SEO Sydney

Check this link for SEO Sydney tips for a few basics.

What is Google Page Rank Australia?

Other references that will help you include this page on:
Google Page Rank

Engaging in Search Engine Optimisation (SEO) techniques will massively increase website traffic to your site.

Sydney SEO Specialists SHIFT Interactive share some of their techniques with you.

SEO experts widely agree that the single most important factor to achieving good results in Google are backlinks.

That is - other websites linking back to yours.

Of course, if you do not have any content on your website, then you likely not rank very well in Google, Yahoo or any other Search Engine.

We are making a basic assumption here that your website has some well-written content on it.

For tips on SEO content, view these SEO Content resources.

For tips on backlinks, read on! There are many ways to effectively increase your backlinks.

One of the most obvious is approaching companies directly, and requesting reciprocal links - that is, they will put a link to your website on theirs, if you do the same. By far the most effective is way to increase links though is to use a reputable SEO agency, with relevant link relationships with hundreds of directories and websites.

You will notice a significant increase in your Google and Search Engine rankings if you increase your backlinks. Some SEO experts argue that up to 80% of your ranking status depends on the quality and and quantity of your website backlinks.

We at SHIFT Interactive believe that the percentage is between 65-75%. With over ten years' Search Engine Optimisation SEO experience, Sydney based Australian agency SHIFT Interactive have developed significant directory relationship with thousands of directory websites.

We can offer your company sophisticated packages for increasing your Google rankings and site traffic significantly. There are many factors involved in increasing your Google rankings.

If nobody can find your website, chances are your website will be underachieving.

Contact us today for a holistic approach to your Search Engine Optimisation and Marketing strategy.