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Web 2.0 has lots of potential. Here's a good example of the video web 2.0 convergence which is increasing in use on a daily basis. Kinda like youTube, but you can cue up a list of videos, which will then loop eternally, until you set up another playlist. You can also integrate the camera on your computer to host your own show, or upload your own videos...we like this tool, for sure!! And then you can embed it back on your website. Here's our channel using 'Web 2.0' as a our theme: