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There are many things you can do to optimise your website for Search Engines.  And it's well worth doing.  Search Engines are a great source of traffic.

Step One – The Technology

Start by getting your technology right.  No Search Engine will rank you unless you do this. Google has a great SEO checklist located here: http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf

Step Two – The Content

Post Content, and Post Regularly.  The more content, and the more keywords you have on your site, the more likely you are to get noticed.

Step Three – The Popularity

Build Backlinks to your site by registering with Directories, and Affiliates.  Engage in Social Media, and get your Blog Posts noticed.



For more help with your SEO campaign, contact us for further details on developing your SEO Strategy.
 

PR or page rank is a trademark of google. Page rank is a way to determine the value and importance of a page on web. Page rank varies from 0 to 10. We can view the page rank of a site simply by installing Google toolbar in our explorer. Google ranks pages depending upon the number of 'votes' or backlinks that page has on the Internet. The more quality links a page has, the higher page rank that page is going to have in general (spam link or link farm). Page rank of 0 is the minimum and page rank of 10 being the maximum a site can get. As a general rule, the higher your Page Rank against your competition, the more likely your site will appear in Google's Top Ten for a given keyword. Below is a list of some of the top PR sites on the web: # Google Website # Adobe Website # World Wide Web Consortium # Microsoft Corporation # NASA Home # The White House # Department of Energy # Keio University # US NSF (National Science Foundation) # ERCIM (The European Research Consortium for Informatics and Mathematics)

Engaging in Search Engine Optimisation (SEO) techniques will massively increase website traffic to your site.

Sydney SEO Specialists SHIFT Interactive share some of their techniques with you.

SEO experts widely agree that the single most important factor to achieving good results in Google are backlinks.

That is - other websites linking back to yours.

Of course, if you do not have any content on your website, then you likely not rank very well in Google, Yahoo or any other Search Engine.

We are making a basic assumption here that your website has some well-written content on it.

For tips on SEO content, view these SEO Content resources.

For tips on backlinks, read on! There are many ways to effectively increase your backlinks.

One of the most obvious is approaching companies directly, and requesting reciprocal links - that is, they will put a link to your website on theirs, if you do the same. By far the most effective is way to increase links though is to use a reputable SEO agency, with relevant link relationships with hundreds of directories and websites.

You will notice a significant increase in your Google and Search Engine rankings if you increase your backlinks. Some SEO experts argue that up to 80% of your ranking status depends on the quality and and quantity of your website backlinks.

We at SHIFT Interactive believe that the percentage is between 65-75%. With over ten years' Search Engine Optimisation SEO experience, Sydney based Australian agency SHIFT Interactive have developed significant directory relationship with thousands of directory websites.

We can offer your company sophisticated packages for increasing your Google rankings and site traffic significantly. There are many factors involved in increasing your Google rankings.

If nobody can find your website, chances are your website will be underachieving.

Contact us today for a holistic approach to your Search Engine Optimisation and Marketing strategy.