Rather than use one Social Network over another, they launched a full-on assault, using Twitter, Facebook, YouTube and Wikipedia.
Its Twitter account initially was bombarded with off-color tweets. But the online campaign also has drawn more than 1 million fans to Skittles' Facebook page, where they are trading thoughts on everything from Skittles-infused vodka to whether the tart candies are tastier than M&Ms.
The cleverness of the campaign is largely coming from its integrated and interactive approach to Social Media. First they created some catchy videos, then they stormed each Social Media site, turning their skittles homepage into a live feed from that social network.
Check out some of their videos
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