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Steve Jobs' recent announcement of the iAd technology is nothing short of revolutionary for the Advertising Industry.

With control over the  platform and the advertising network, Apple is really set to make some serious money.  By Jobs' estimates by the end of 2010, Apple will be serving 1 billion ads per day.  His calculations? 100 million users spend an average of 30 minutes a day in an App, and are served an ad every three minutes.

App developers are being encouraged to deploy the iAd technology inside their apps.  Apple will retain 40% of the adshare, and developers will make 60%.

We chat to Viocorp about the future of online video and online advertising

Google has just published a patent application for Network Node Ad Targeting, in which Google hatches plans for identifying the most influential of a circle of friends and providing this 'influencer' with 'financial incentives from advertisers in exchange for permission to display advertisements on the member's [social network] profile'.

Doing so will 'provide advertisers with the option of targeting either all members in the community or advertising only on the profile of the influencer, thereby targeting the entire community,' explains Google. Who says you can't buy friendship!