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Using Viral Marketing can be an incredibly powerful technique to increase exposure for your company. The term was coined by a Harvard Business School professor, Jeffrey Rayport, in an article for Fast Company called "The Virus of Marketing" in December 1996.

The very nature of the internet actually encourages viral marketing techniques - eyegrabbing graphics and animations, and animations will engage a user with your Viral.

And the fact that everything is connected on the web, one corporate blog post, one photo, video or article can spread like a virus.  SO, if you create a campaign targeted to this specific end, your virus can become a very positive thing for your company!

Create something like a Flash Game to engage your user and encourage them to play again and again, then forward that game to their friends, and you've created your viral campaign, something that spreads through the veins of the communication paths of the internet.

Some Typical examples of Viral Marketing avenues and techniques:

+ Social Media channels, such as DIGG, Mixx, and Reddit
+ Social Network sites, such as mySpace, Facebook, LinkedIn
+ Viral Flash Games
+ Email Campaigns
+ Advertising Campaigns and games
+ Interactive Multimedia campaigns, using SMS, Telephony and Internet

These are all classic Web 2.0 techniques - every effective campaign will harness all the potential of the Web 2.0 world.

There are many things you can do to optimise your website for Search Engines.  And it's well worth doing.  Search Engines are a great source of traffic.

Step One – The Technology

Start by getting your technology right.  No Search Engine will rank you unless you do this. Google has a great SEO checklist located here: http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf

Step Two – The Content

Post Content, and Post Regularly.  The more content, and the more keywords you have on your site, the more likely you are to get noticed.

Step Three – The Popularity

Build Backlinks to your site by registering with Directories, and Affiliates.  Engage in Social Media, and get your Blog Posts noticed.



For more help with your SEO campaign, contact us for further details on developing your SEO Strategy.
 

More and more these days, social media websites are influencing search engine rankings. Having a story on DIGG or Reddit can mean a massive spike in traffic in the short-term. But the longer-term effects of that link are much more powerful. A link from a well-respected, or 'authority' site, is considered valuable. In the world of SEO and backlinks, high Google PR websites are all important. As social media networks become more popular, and widely-used, their influence on Search Engine Rankings increases. This is one of the foundations of the Web 2.0 concept - an internet which is controlled more by the end user. If a user likes a website or story, it achieves greater exposure on a social media website. And of course this will enhance 'organic' search engine results. So the effects are somewhat multiplied.

A great list of Social Media Websites

http://traffikd.com/social-media-websites/ By no means comprehensive, this Social Media website list will give you a great overview of many of the more well-known social Media and Social networking sites.