Blog

We chat to Bruce Clay about the future of SEO, Google and Social Networks.
Bruce Clay runs one of the largest SEO companies in the world today.
Watch the video

We interview Sydney locals about their use of Social Media and Social Networking sites
 

Sexy use of interactive technologies for a Viral Campaign.

In this campaign Mentos are making use of some great filmwork, to draw the user into the viral experience. 

Viral videos can spread through the global consciousness with unparalleled speed. Here is a nice example of a Viral Video from Ogilvy & Mather in Toronto, for their DOVE campaign, using stop-motion photography and Photoshop retouching...

SHIFT Interactive is a Web 2.0 design agency in Sydney Australia. We specialise in harnessing what the Version 2 web technology provides including:

• Viral marketing Sydney Australia
• Flash Games Sydney Australia
• Corporate Blogging Sydney Australia
• Viral Video Campaigns Sydney Australia
• Web 2.0 Sydney Australia
• Social Media Sydney Australia
• Social Networking Sydney Australia

Viral marketing and viral advertising refer to marketing techniques that use social media and social networks to produce increases in brand awareness and product sales through digital viral processes, analogous to the spread of pathological and computer viruses.

It can be word-of-mouth delivered or enhanced by the network effects of the Internet.  Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily.  Viral promotions may take the form of video clips, corporate blogging, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages.