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Sexy use of interactive technologies for a Viral Campaign.

In this campaign Mentos are making use of some great filmwork, to draw the user into the viral experience. 

Viral videos can spread through the global consciousness with unparalleled speed. Here is a nice example of a Viral Video from Ogilvy & Mather in Toronto, for their DOVE campaign, using stop-motion photography and Photoshop retouching...

SHIFT Interactive is a Web 2.0 design agency in Sydney Australia. We specialise in harnessing what the Version 2 web technology provides including:

• Viral marketing Sydney Australia
• Flash Games Sydney Australia
• Corporate Blogging Sydney Australia
• Viral Video Campaigns Sydney Australia
• Web 2.0 Sydney Australia
• Social Media Sydney Australia
• Social Networking Sydney Australia

Web 2.0 has lots of potential. Here's a good example of the video web 2.0 convergence which is increasing in use on a daily basis. Kinda like youTube, but you can cue up a list of videos, which will then loop eternally, until you set up another playlist. You can also integrate the camera on your computer to host your own show, or upload your own videos...we like this tool, for sure!! And then you can embed it back on your website. Here's our channel using 'Web 2.0' as a our theme:

SHIFT Interactive, an online Web 2.0 company based in Sydney Australia have just engaged a super new product for injecting some viral marketing flavour into your online campaign.  VideoLove is a viral video marketing tool which allows you to load your video onto 20 video sites.

Look at it as a way of video blogging - a way to easily spread a video across 20 networks.  Think of all of those social media networks hungrily waiting for your videos...!